Naming a new business or a brand? Sadly, the reality is the website domain plays a huge part of naming your new venture. It’s likely – if you are creative – the new venture name will be available. However, domains are a different story. If you are looking for a .com for an international reaching website, you are likely to have to flexible with the naming of your domain.
The good news is that new domains have been made available, including the likes of .london, .media etc. Now, back to the meat of the blog!
There are a number of different ways to name your venture. However, keep in mind that some of the most successful products and businesses have less 25 characters as their name. Not an absolute, but in general.
Here we explore SOME of them.
The James Caan approach
James Caan, a “Dragon” from the “Den” and recruitment entrepreneur, famously assigned his recruitment business “Hamilton Bradshaw”. This name was conjured to appeal and assimilate with his likely customers.
Oliver Myles also came from similar thinking. “Oliver” was born from knowing our audience, a vision of who we will be working with intertwined with clear invention and creativity.
Where you take a couple of the words from your brand and marry them together to make one (hopefully) original words. These are some of the most familiar: Facebook and Fitbit
Misspelling of the name
Another way to distinguish is to misspell the name. This takes creativity and luck your audience are on the same wavelength. These are some examples of brands adopting this strategy: Digg, Reddit, Tumblr. Oh yeah, Google – what became of them?
Use a prefix and suffix
Adding letters to the beginning or end of a word, creates an aura around a word that gives it a youthful appearance.
Suggested prefix’s include using the following letters before a word: i, my, ec etc
Suggested suffix’s include using the following letters after a word: -ly , i, io, o
It’s a subtle change, and offer a unique moniker to your venture.
Will it date quickly? What I am certain of is this is a route not favoured by many. Having said that it worked ok for bitly, Spotify and for product launches such as iPhone, iPad, iPod.
There’s only 4? No, there’s plenty more but this taster should encourage you to call OMM for more details, vibrantly offered and cost-effectively delivered.
At Oliver Myles Marketing, we have recently been tasked with providing new names to a number of projects (details to be unveiled soon). If you want to find out more about our process, do get in touch. We’ll bring the biscuits!
T: 01442 345031