Fail to prepare; prepare to fail. How the BTCC and Oliver Myles Marketing shares the same thinking

The preparations for a British Touring Car Championship (BTCC) race weekend start a long way in advance of turning up at a circuit and unloading the cars out of the back of the transporter. It’s a veritable smorgasbord of planning, design and logistics that wouldn’t be out of place for a Royal visit. 


Some of the planning of the logistics and the race itself may become redundant, but when you don’t plan or indeed take that piece of equipment with you that hasn’t been used or required for the last 6 race weekends, that inevitably you are going to need it. In the high speed, adrenaline fuelled world of the BTCC viewed by its own inimitable target audience (35,000+ viewing spectators, 2 million TV viewers + social media watchers), not having to hand that specific – and to date unused - piece of equipment will let down a lot of stakeholders for the team, including team personnel, sponsors, fans and media alike. 

That’s where businesses like Oliver Myles Marketing can and do excel. It may seem like wasted effort, putting in the extra effort, but it is welcomed by their widespread portfolio of clients. There’s also the understanding that there is always the requirement to evolve to satisfy the insatiable demands of clients and prospects, and this is a good thing. It keeps Oliver Myles Marketing striving to always provide the unrivalled service that’s come to be expected in supporting clients with their marketing requirements. 

The genesis and resulting application of the internet and social media has ensured that buyer behaviour has changed from all recognition. The BTCC and RAR has had to come to terms with this too. Buyers – in this parlance spectators – can choose to watch racing from across the planet via YouTube and various feeds from the comfort of their laptops and/or tablets. The BTCC and RAR are always looking to be innovative with its content and output to keep it one step ahead. It’s not become the number one touring car championship without working hard at it.  This is where preparation, thought and contingency planning really apply themselves to their audience. 

The same with Oliver Myles Marketing. With buyers going online for a price driven service, Oliver Myles Marketing works hard on not only price, but portfolio and the personal service that can’t be applied from an online purchase. 

At the second round of the BTCC at Donington Park in Leicestershire, proved preparation was all important for Rob Austin and all within RAR and Handy Motorsport.  With qualifying (for official grid positions for Sunday’s races) all important, challenges in Free Practice 1 (before qualifying) with a vibration was not required.

Free practice 2 went better, although having to avoid a spinning competitor damaged a radiator which did not help, so more preparation for the team. The team were glad they packed those extra radiators! A frustrating day, but character building and resilience of the team in full view. Yet, the team know the potential of the car. It is very quick. 

Race 1. Rob finished 18th. 
Race 2. Rob’s racing abilities turned on show as he raced from 18th to 10th. Will start the Race 3 from a barn storming position. 
Race 3. A combination of traffic and a few other niggles meant the team went home happy with a second top 10 position finishing 8th. See you at Thruxton, the UK’s fastest circuit at the start of May (6-8 May). The preparations for that one have already started.

Oliver Myles Marketing is a valued member of the RAR Business Network. You could be too. If you would like to come along to the RAR Business Network group on Friday, 6th May in the Handy Motorsport/RAR hospitality area, please email me on: